Holiday Parade Marks Transition of Coliseum Mall to Peninsula Town Center
November 27, 2006
Even the Chick-Fil-A cows were on hand to celebrate the final Holiday Parade at Coliseum Mall, a milestone that in many ways marks the transition to The Peninsula Town Center, a $200 million mixed-use redevelopment of the vintage enclosed mall in Hampton, Va.
The cows served as Grand Marshals of the 7th annual event, which was held on Nov. 18 and attracted a crowd of more than 12,000 people. In addition to the Chick-Fil-A cows, the parade was attended by Santa Claus, festive floats, marching bands and other entertainment.
"We know that the community loves the parade in its existing form, and the parade will be bigger and better when it returns," says Raymond Tripp, General Manager of Coliseum Mall and the forthcoming Peninsula Town Center that will take its place. "And this is symbolic of the larger transition taking place. Area residents love the Coliseum Mall, and we recognize that, but they will love even more the bigger and better Peninsula Town Center when it opens in 2008.”
To commemorate the holiday event, Coliseum Mall designed and produced a holiday ornament that features the original Coliseum Mall logo from 1973 on one side and the current Coliseum Mall logo on the other .
The 2006 Holiday Parade at the Coliseum Mall paraded down Hampton Roads Center Parkway to Coliseum Drive and ended on Von Shilling Drive. The parade went through the construction site for The Peninsula Town Center, which consists of two phases, including the pad for a new J.C. Penney's store. This week, Steiner expects to deliver that pad to the department store chain, which will likely begin construction of its store soon after the pad is delivered.
